Vibrant Dental

How Vibrant Dental Turned Local Search Rankings Around and Is Now Dominating Their Market

Starting Point: Competing in One of the Most Competitive Dental Markets in Nevada
When we began our SEO campaign for Vibrant Dental, the challenge was clear: within a 1-mile radius of the practice, there were over 15 competing dental offices. Expand that to 2 miles, and the number jumps to 32 competitors — many of them spending over $5,000 per month on Local Service Ads (LSAs).

The mission: dramatically improve visibility in Google Maps and organic search results so more new patients could find Vibrant Dental — without relying solely on expensive ads.

The Strategy

1. Hyper-Local SEO Optimization – Fine-tuned the Google Business Profile (GBP) to dominate for “dentist near me” and service-specific searches within the immediate service area.
2. On-Site Content Enhancements – Improved key service pages with targeted, patient-focused content that ranks and converts.
3. Review Growth Campaign – Systematically increased positive reviews to boost trust and click-through rates.
4. Engagement & CTR Optimization – Optimized listings to capture more clicks, signaling higher relevance to Google.
5. Competitor Expansion Plan – Gradually expanded ranking coverage into neighboring high-value zip codes.

The Results: A Rapid Turnaround

We tracked progress with geo-grid scans measuring average position across the surrounding neighborhoods.

• Before SEO Work – SoLV (Share of Local Voice) sat at just 33%, with many positions outside the top 5. Large portions of the map were in yellow, orange, or red — meaning potential patients weren’t seeing Vibrant Dental in top search results.
• After Initial Optimization Push – Rankings surged, SoLV climbed past 70%, and the majority of the area turned green — signaling top 3 visibility.
• Current Performance – SoLV is now above 89%, with #1–#3 positions across nearly the entire map. Vibrant Dental is now the clear choice for patients searching in their market.

Impact on New Patients

Google Business Profile interaction data shows these ranking gains are directly translating into more calls, clicks, and visits:

• May 2024 – 44 interactions
• August 2024 – 120+ interactions (172% increase)

Using conservative estimates:

• 50% of interactions = appointment inquiries
• 70% of those inquiries = actual visits

That’s a jump from roughly 15 new patients/month before optimization to 40+ new patients/month now — an increase of ~25 extra patients every month from organic search alone.

Key Takeaways

• Rapid Wins Are Possible in Competitive Markets – Even with dozens of local competitors and heavy ad spend, Vibrant Dental took the lead through smart SEO.
• Maps Rankings Drive Real Growth – Being in the top 3 drastically boosts visibility, calls, and booked appointments.
• Ongoing SEO Ensures Market Domination – We’re not just maintaining — we’re expanding into new areas to keep Vibrant Dental ahead of every competitor.

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📸 Check out the full transformation here: Twitter Thread